The market bustles with activity. Patrons lean over darkly stained wooden tables to competitively make their orders, and across the room, a student sips on what appears to be his fourth beer. This is how you know that you’ve stepped into the corner of Ellof and Wemmer Street, where one of Jozi’s most vigorous epicentres is situated.
Joziburg Lane is a breath-taking multifaceted entertainment hub positioned in the heart of the inner city. The Japanese-inspired building is fast gaining prominence within the CBD, adding to a number of exquisite eateries and entertainment areas in downtown Joburg.
With its early beginnings as a motor-vehicle holding facility for Chrysler and Rolls, the building was acquired by property developers Geoff Jardine and Bruce Thomson in 2016, after it had stood unoccupied for many years. The duo rapidly converted it into 230 loft-style apartment units, which now serve as a residential and business area to many of the city’s locals.
We wanted to create a hub that gives explorers an authentic experience of Johannesburg and Joziburg does just that. We have over 320 flats within the warehouse, and half of them have already been let. If anything, I think Joziburg Lane has created a space where most of Joburg’s urban dwellers convene to escape the city’s concrete jungle atmosphere, said Jardine.
The massive blue-and-yellow building combines a series of confectionery traders, coupled with art, crafts and design stalls to give patrons a complete food and shopping experience. By night, it transforms into a vibrant party area, where both young professionals and students retreat for a post-work glass of beer or wine.
Here’s what you can get up to at Joziburg Lane:
1. Indulge in an authentic local meal or drink
The Tasting Bar is the precincts key feature, where guests sip on the latest urban craft beers and spirits, boutique wines and coffee. This destination also offers visitors a food hall which includes stores such as Braeside Butchery, Zombie Chefs, Makoshom, Zophinda and Jeff’s Eat. In addition to the regular food offering, explorers are treated to pop-up deli food traders on Friday and Saturday nights.
2. Marvel at some of the city’s finest art
At Joziburg, visitors are also treated to an exhibition of the finest local art and crafts. Through the galleries which are made accessible to many of the city’s artists, the precinct provides a home, and a platform for the artists to showcase their work.
3. Explore Jozi’s social scene and nightlife
The precinct also hosts a series of events where locals gather to listen to music or electrifying live performances. One of its most prominent events, Hangout Jozi, is a pop-up restaurant and bar run by JoburgPlaces. While JoburgPlaces will no longer operate from One Eloff as of the end of March 2018, various food traders and a bar will make the space their home henceforth.
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